Serving the Society
Businesses operate in economies producing and distributing goods and services for consumption. But businesses are also a part of a far greater system than economies, it is societies.
Although both systems overlap and intersect because of their interdependence, there often is a disconnect. Thus, the recent rise in Corporate Social Responsibility (CSR) has led customers to seek resonance from businesses on social issues.
Since businesses cater to clientele and employ workers who are active members of society, addressing different social issues is key to making all stakeholders feel heard.
Hence, RadiantBiz a UAE-based business consultancy takes on a head-on approach, going beyond its business sector and participating at the grassroots level of society with its Fast & Feast Together campaign.
In Conversation with Rooshy Ansari
We spoke with Rooshy Ansari – Chief Head of Human Resources Officer (CHRO) at RadiantBiz, she briefed us about the yearly event. The campaign is held during the holy month of Ramadan which is a month dedicated to fasting from dawn till dusk in Islam.
Since the UAE mandates shorter working hours during the month, RadiantBiz makes the most of the month by engaging in giving back to society by sharing the breaking of fast meal (iftar) with the less privileged.
As follows, RadiantBiz involves all of its team in the campaign from finding the less privileged to share the meals with to packing the meals. On the whole, RadiantBiz wants to create a sense of social responsibility in its team not just to have better team members but to become better humans. It is not just a one-off monetary donation but rather a contribution of time and effort.
When asked about the inspiration behind the initiative, Rooshy put it as a long-term measure to set the bar for humanity. She elaborated on how fasting puts us in the place of the less fortunate, experiencing hunger and thirst, helping us become more empathetic and disciplined. Whilst fasting you are not just supposed to refrain from food and drink but also negativity including anger.
Internal and External Consideration
Accordingly, the RadiantBiz team is challenged on every level and emerges wiser. With the working time reduced by 2 hours, the team members ensure completion of tasks within the given 6 hours to be on time for the RadiantBiz iftar meets. Rooshy highlighted how the diversity of the team is accounted for, with meeting rooms dedicated for the non-fasting team members to have their lunches and snacks.
In fact, the non-fasting members show consideration by not eating in front of their fasting peers and also remind them of their prayer and iftar timings. This builds stronger comradery outside of work collaborations. Rooshy emphasized this to be the most inspiring and wholesome bit of the Fast & Feast Together campaign with the in-office participants living the spirit of the campaign to the fullest.
We asked the CHRO whether sharing the charitable activities of the company is necessary, to which Rooshy eloquently informed us that in Islam there are two types of charities. The one done privately and the one done publicly to set an example and encourage others to follow. Fast & Feast Together is of the latter type, RadiantBiz seeks to foster social responsibility even in one person as we all are members of society.
Moreover, she spoke about the backlash social media influencers face when filming their charitable contributions and noted the uncomfortable aspect of it being the anonymity the recipients are stripped of. Hence, RadiantBiz ensures the privacy of the recipients is maintained and only consensual exposure is enabled. – This paragraph is contradictory because we do upload on social media as well.
Notably, the execution of a charitable act needs to be done rightly. Considering the roots of the RadiantBiz CEO – Rizwan Ansari being in India, RadiantBiz makes sure to address the societal issues in the community there. Fast & Feast Together acknowledges the lack of nutritional resources but also material resources and includes daily necessities in its packages.
Sustaining Social Responsibility
Furthermore, Rooshy mentioned RadiantBiz aims to inspire businesses to emulate similar if not greater social responsibility, thus, it shares its initiatives with its clientele of businesses from various industries.
On the whole, RadiantBiz seeks to share its accomplishments by giving, especially to those least connected to its business activities, aiming to include all segments of society, whether directly or indirectly, in its operations. And the best way is to start by involving the whole team in the initiatives.
Additionally, the company strives to remain updated on the world’s current affairs to continue being an active member of the global society by addressing issues in whatever capacity it can. Is your business an active or passive member of society?
To know RadiantBiz better, contact them via mail at info@radiantbiz.com or call us at +971 55 234 7124
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